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PuraCap Pharmaceutical Chooses StayinFront for Its Sales Force Automation Solution

StayinFront to Provide PuraCap With Sales Force Automation Software and Services for Field Sales Force



FAIRFIELD, NJ–(Marketwired – Jun 17, 2013) – PuraCap Pharmaceuticals, an emerging, global pharmaceutical company headquartered in South Plainfield, New Jersey, has selected StayinFront Inc., as its customer relationship management partner. PuraCap will deploy StayinFront’s mobile CRM, StayinFront TouchRx® to its national sales reps along with StayinFront EdgeRx® for its management team in July 2013.

PuraCap is transitioning its sales force from a contract sales organization to an in-house sales team and sought out an established partner with extensive experience in the field of pharmaceutical CRM. StayinFront provided a PDMA-compliant solution designed to meet the specific regulatory and process requirements for its pharmaceutical inventory and sampling programs.

“StayinFront provided everything we needed in a CRM solution to optimize our sales efforts and give our management critical insight,” said Richard Hooten, VP Sales & Managed Markets. “The functionality of the technology, their in-depth experience in the pharmaceutical space and ability for rapid deployment were all key factors in our decision.”

Ken Arbadji, Vice President Sales, North America at StayinFront, said, “We are pleased to be partnering with PuraCap in their efforts to internalize operations and maximize their product sales. We are the leader in providing a total biopharma sales solution on iPads — particularly selling tools like Closed Loop Marketing (CLM) and mobile analytics. Advanced, industry-focused technology, in combination with our agility and full service approach, makes us an ideal choice for small to mid-sized pharmaceutical companies.”

About PuraCap Pharmaceutical
PuraCap Pharmaceutical LLC is an emerging, fully-integrated pharmaceutical company with expertise in product development, manufacturing and bringing affordable, world-class quality products to their customers. The PuraCap corporate structure supports their three-prong approach for global growth with dedicated companies in the areas of prescription brands, PuraCap Pharmaceutical LLC; prescription generics, PuraCap Laboratories Inc.; and OTC and Private Label products, PuraVation™ Pharmaceuticals Inc. For more information on PuraCap Pharmaceutical LLC, visit the company’s website at www.PuraCap.com.

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details about StayinFront CRM solutions or to experience an online demonstration, visit www.stayinfront.com.